No Paraben  a banned preservative in most countries worldwide due to its suspicious contribution to breast cancer but still can be largely found in products in Asia.

No SLS/SLES  a surfactant found in almost every brand. It corrodes eyes and skin, weakening our complexions to become more and more sensitive.

No Silicone  a coating agent found in almost every shampoo that makes your hair feel instantly soft, but it always builds up and occupy hair and scalp causing dullness, dandruff, itchiness, malnutrition, hairfall, and acne on scalp, back, and jawlines.

No alcohol  in face products that causes irritations, especially on sensitive skins.

No Perfume : known as an irritant that also has negative effects on health

No artificial  color : a common source of irritations and allergies.